This particular video, titled “The Business of Fashion Blogging”, presents some key points on not only how to blog in fashion, but how to blog in general:
Stay true to your beliefs: work with companies that do what you like.
There is value in blogging. Sponsors want “great content and a unique voice” and engagement (comments show that audience is engaged in what the bloggers do and who they are).
The blog is a business. You can sell ads, but do it when there’s actual traffic on your blog. Companies are willing to invest and it is a great form of advertisement.
Bloggers matter: they give a point of view.
It’s important to stay true to yourself when blogging. After all, that’s what people want to see. The unique voice is what sets writers, in general, apart from others. There has been a debate between writing online and actual physical writing since word processors became popular. This debate has made even the most intelligent reconsider what writing truly is.
Literacy today is in the midst of a tectonic change. Even inside of school, never before have writing and composing generated such diversity of definition.
Yancey makes a great point in her writings on composition. We are, as a society, expanding past pen and paper, and we must learn that there is more to writing than the mechanical process of putting ink on said paper. Maybe it’s time we get over the fact that the internet’s many communication platforms are garnering so much attention and focus on how to excel in this new genre of blogging.
If the video shows anything, it’s that businesses are ready to listen to what bloggers have to say, and that those who blog can now make a career out of doing so. It’s a whole new world we now live in and by adapting to the changes that it presents, we can succeed.